Resources

ARTICLES & PUBLICATIONS

7 Elements for Building a Juror-Centric Story

Be Aware of 'Legally Irrelevant Facts'

Identifying 5 Juror Types

Jurors Have Changed

Learning from Real People - Knowledge is Power

Lessons Learned From Listening To Real People

Pandemic-Era Trial Lessons and Juror-Centric Strategies for the New Age

Premises Liability and Juror Perspective

Using Focus Groups to Discover and Meet the Needs of the Jury

What's on Jurors' Minds?

BTC Blast Newsletter

Ten Tips For Successful Focus Groups

Focus Group Basics

"Accidents" Don't Happen

"What?" vs. "Why?

Applying the Wisdom of "Building a StoryBrand" to Jury-centric Advocacy

D-I-S-C- Who's Your Jury Going to Be

How to Deal with an Evasive Witness

Juror Questions in the Age of the Activist Juror

Jurors as Expert Witnesses

The "Burden" of the Burden of Proof

The Big 4 Questions

Trying Your Case in Alternate Venues

What's Your Chorus

Where Do We Go from Here? Juror Attitudes and The Pandemic

Will I Be Better Off If the Plaintiff Wins or The Defendant Wins?

Why do Jurors Distort the Facts to Fit their Pre-Existing Beliefs?

Video FAQs

How My Method Gets You The Most Information

How to Work With Me

Why Self Interest Drives Verdicts

The Importance of Legally Insignificant Facts

Finding What Jurors Are Afraid Of

Go With What They Already Know

Reframing for Victory

Changing the Dynamic

Lose to Win

Confront Your Fears

The Real Issue in Medical Malpractice Cases

Using Focus Groups to Shape Your Case

Let’s Make Your Case Better